Beacon9 draws on proven, capital-efficient, agile marketing experience to accelerate lead and demand generation for technology companies. SaaS marketing programs range from strategic vision—including product, pricing, and packaging; to tactics and execution—including marketing roles, process, data strategy, flow, and SaaS marketing technology stack implications.
Evaluation
We’ll assess your SaaS company’s strengths and weaknesses using metrics and interviews to thoughtfully determine why the numbers are what they are. Once we understand the present, we can focus on the future.
Planning
Next, we’ll develop what we learned in the evaluation phase into an agile plan to shore up weaknesses and build on strengths. We’re experienced executives who will give you pragmatic goals and objectives.
Execution
When it’s time to execute, we can participate in board meetings, dedicated Slack channels, leadership standups, hiring evaluations, periodic check-ins, management sounding boards and more.
SaaS Marketing Advisory Programs
Beacon9 SaaS marketing advisory services may be delivered as individual projects or over the course of a retainer. Scope, evaluation period, planning period, and deliverables vary based on specific needs, but common programs are outlined below.
SaaS Marketing Strategy
Our deliverable is a strategic marketing plan with a look at historical performance, current state, and future goals. Our scope may include:
- Sales and Marketing Ratio Analyses
- CAC/Efficiency Analysis
- Channel Analyses
- Data Strategy
- Roles and Responsibilities
SaaS Marketing Demand Generation
Our deliverable is a demand-gen analysis and recommendations plan to accelerate marketing generated leads, inbounds, and opportunities. Our scope may include:
- 6-36 Month Horizon
- Demand-gen Yields
- Budgets
- Data Flow Analysis
- MarTech Stack
SaaS Marketing Technology Stack
Our deliverable is a martech evaluation and recommendations plan with tools, processes, data strategy and data flow. Our scope may include:
- MarTech Stack SWOT
- Data Strategy
- Data Flow
- Tools and Processes
- Sales Intersection
SaaS Marketing Measurement
Our deliverable is a measurement evaluation and recommendations plan with metrics, reliability and strategic alignment. Our scope may include:
- KPI Strengths and Weaknesses
- Strategic Alignment
- Incentive Alignment
- Sales Alignment
- Reliability and Sustainability
SaaS Sales and Marketing Alignment
Beacon9 brings a unique history and perspective to the topic of SaaS sales & marketing alignment. Marketing program recommendations are sales-aligned and often sales-integrated—with shared metrics and KPIs. A specific SaaS sales & marketing alignment program is also available.
SaaS Business eBooks from Beacon9
SaaS Marketing Best Practices
Looking for free articles, podcasts, videos, and tools focused on SaaS marketing best practices? Visit our sister site SaaSX.com and subscribe to weekly best practices updates.