What’s in a name, anyway? I passionately believe in the meaning behind words and design. I can’t support things that don’t mean something. Don’t get me wrong, I love invented names, but those inventions have to be packed full of purpose.
When Anna and I contemplated our next venture—literally the day after we exited ion interactive—we started thinking about what it would be called and what it would stand for. Vision and execution for growing technology companies are what we know, what we share in our consulting and what this new venture would stand for. But what would we call it?
Naming in today’s world has to consider domain name availability and spelling. And it needs to be a dot com—not a dot this or that. We needed a name that had meaning, related to our purpose, was speakable and easily spelled, and for which we could secure the dot-com domain.
We live in Nashville on Beacon Drive. It’s a beautiful, hilly road just outside the city. We love it.
A beacon casts light. Sharing our perspectives and experience with growing technology companies should be enlightening (we hope).
So where’d the 9 come from? Our address on Beacon Drive is 4527. We’re a bit weird with number theory and are smitten with the symmetry of 4+5 = 9 and 2+7 = 9, and the sum of those nines is 18, and one plus eight also equals nine. It’s all very neat, cool and tidy.
Ultimately, Beacon9 is a literal and figurative description of where we’re at today. Like any brand, Beacon9 will naturally evolve in meaning and context with the content and experience that we add to it. We hope you enjoy Beacon9 today and tomorrow. Cheers!